01
Problem discovery
Clarify the problem, the people experiencing it and how they currently solve it.
VALIDATE
Test the opportunity
before you scale it.
Turn assumptions into useful evidence. We help founders test whether the problem matters, who feels it most and whether the proposed solution earns enough interest to justify the next investment.
BUILT AROUND YOUR OUTCOMEDiscuss your project
WHAT WE HELP YOU DO
Learn what deserves your next commitment.
Validation is not a rubber stamp. It is a structured way to expose the riskiest assumptions early and make your next product or business decision with better evidence.
02
Audience understanding
Identify likely early adopters, their context, motivations and barriers.
03
Proposition testing
Test value propositions, messages and solution concepts with relevant people.
04
Evidence and direction
Bring findings together into clear assumptions, risks and recommended next steps.
WAYS TO ENGAGE
A focused sprint with a defined outcome.
A single engagement for founders who want to test an idea, proposition or market before committing to a larger build or growth programme.
01 / ONE-OFF ENGAGEMENT10–15 working days
Validate Sprint
₦250,000
A practical validation cycle to test the riskiest assumptions and gather structured feedback from a relevant target cohort.
WHAT'S INCLUDED
- Target user and assumption map
- Competitor and alternative landscape
- Problem, proposition and message testing
- Targeted outreach to up to 25 qualified product-trial participants
- Feedback synthesis and validation report
- Recommended next steps and decision points
The participant cohort is a planning ceiling, not a guaranteed number of activated users. Recruitment depends on audience availability and product readiness. Advertising spend, incentives and third-party research costs are separate and approved before work begins.
HOW WE WORK
Clear steps.
Shared ownership.
We keep the work transparent, practical and connected to the outcome you need.
01
Define what must be true
Agree the target segment, core assumptions and the evidence needed to make a decision.
02
Run the validation work
Conduct research, targeted outreach and proposition or product-trial testing.
03
Make the next decision
Review findings, identify what remains uncertain and prioritise what to build or test next.
LET'S GET STARTED
Get evidence before
you make the bigger bet.
Tell us what you are testing, who you want to reach and which decision you need to make.